Workshop on Digital Marketing

1 DAY WORKSHOP CONTENTS OF DIGITAL MARKETING

SESSION 1: SEARCH ENGINE SCENARIO: OVERVIEW

a) HISTORY, BASICS, SEARCH ENGINES, CRAWLERS, ROBOTS, SPIDERS
b) WHY NEED /SMO, WHO NEED IT, HOW SEARCH ENGINE WORKS
c) WEB SITE POPULARITY VS. LINK POPULARITY
d) BASICS OF WEBSITE PORTALS, DOMAIN, HOSTING, CONTROL PANEL
e) WEB DESIGNING BASICS AND WYSIWYG EDITOR
f) GOOGLE ALGORITHMS AND GOOGLE UPDATES
g) GOOGLE SANDBOX

SESSION 2: STRATEGY/VISIBILITY/PLANNING

a) HOW TO START ?
b) CRAWLING, INDEXING AND CACHING CONCEPTS
c) SEARCHING COMMANDS AND SEARCH PROCEDURES IN WWW ENVIRONMENT
d) GOOGLE CAFFEINE
e) LATENT SEMANTIC INDEXING (LSI) AND LSI ALGORITHM
f) SEARCH ENGINE COMMAND : IN GOOGLE, YAHOO AND BING
g) BLACK HAT , WHITE HAT AND GREY HAT
h) THE CONCEPT OF SILOS
i) SEARCH ENGINE SPAM
j) OPTIMIZATION BRIEF (ON/OFF PAGES)
k) STATIC VS. DYNAMIC OPTIMIZATION
l) ANALYTICS, ANALYSIS AND ROI CONCEPT

SESSION 3: KEYWORDS RESEARCH AND ANALYSIS

a) UNDERSTANDING KEYWORDS AND COMPETITION
b) KEYWORDS VS. KEYWORD PHRASES
c) WHAT’S TARGET KEYWORDS, HOW TO FIND IT?
d) KEYWORD RESEARCH TOOL
e) FINDING APPROPRIATE AND RIGHT KEYWORDS
f USING WORD TRACKER, YAHOO OVERTURE AND GOOGLE AD WORDS TOOL

SESSION 4: COMPETITIONS & AWARDS

a) COMPETITION FOR PARTICIPANTS.
b) AWARDS & CERTIFICATES OF HONOUR TO WINNERS.
c) CERTIFICATES OF APPRECIATION TO SELECTED PARTICIPANTS.
d) CERTIFICATES OF PARTICIPATION TO ALL PARTICIPANTS.

Venue:- ICC
Coordinator:- Neelam Yadav
Department:- EDC ignite